The CVR (Conversion Rate) Calculator is a useful tool for measuring conversion performance. Simply enter the number of visitors, clicks, and conversions, then press the “Calculate Conversion Rate” button. The tool will instantly display both the Conversion Rate and Click-Through Rate (CTR).
CVR Calculator (Conversion Rate)
Conversion Rate Results
Conversion Rate
Click-Through Rate
Calculation History
CVR (Conversion Rate) Calculator Formula
This CVR (Conversion Rate) Calculator follows a simple percentage formula. According to this formula, the number of conversions is divided by the number of visitors, and then the result is multiplied by 100 to get the percentage. You can see the calculation process here:
CVR Formula: CVR = (Conversions / Visitors) × 100
Examples
We have provided more examples to help you understand how the CVR (Conversion Rate) calculation works. Check them out to see the calculation in action.
For example, if the number of visitors is 100, the number of clicks is 10, and the number of conversions is 10, here’s how you calculate the Conversion Rate and Click-Through Rate:
Conversion Rate:
Conversion Rate = (Conversions / Visitors) x 100 = (10 / 100) x 100 = 10%
Click-Through Rate:
Click-Through Rate = (Clicks / Visitors) x 100 = (50/ 100) x 100 = 50%
Thus, the Conversion Rate is 10% and the Click-Through Rate is 50%.