Cart Abandonment Rate & Lost Revenue Calculator

Many visitors add items to their cart but leave without completing the purchase, increasing the cart abandonment rate. This tool helps calculate the abandonment rate by analyzing key values, offering insights into both lost revenue and potential improvements.

With the Cart Abandonment Calculator, you can quickly determine the impact of abandoned carts and even assess your return on investment (ROI). Simply enter the required values to gain a clear understanding of lost sales and take steps to optimize conversions. Let’s explore how to use this tool effectively.

How to use Cart Abandonment Calculator?

To use the Cart Abandonment Calculator, enter the number of visitors who added items to their cart. Next, input the number of completed orders or purchases, followed by the average order value in dollars. Once all the details are entered, click the Calculate button. The results will then appear instantly, providing valuable insights.

Follow these steps:

1. Enter the number of visitors who added items to the cart.
2. Enter the number of completed orders/purchases.
3. Enter the average order value ($).
4. Click the Calculate button.

The results will then appear instantly.

Cart Abandonment & Lost Revenue Formula

This Cart Abandonment & Lost Revenue calculation follows a simple formula to generate results. Here is the complete formula:

The formula for Cart Abandonment Rate is:

Cart Abandonment Rate = ((Adding to Cart − Purchases Completed) / Adding to Cart) * 100

Example of Formula:

90.0% = ((40 – 4) / 40) * 100

By following this formula, if the number of items added to the cart is 40 and the completed purchases are 4, the Cart Abandonment Rate would be 90.0%.

The formula for Annual Lost Revenue is:

Lost Revenue = (Average Order Value × Cart Abandonment) * 12

Example of Formula:

$1.7k = (40 – 4) * 12